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STRATEGY & POSITIONING
Every client has different objectives.
KMR Communications, Inc. works with each
client to ascertain those goals and then map out
the strategy that will best accomplish the mission.
That strategy forms the foundation of all PR efforts.
We also help define a client's brand or company
positioning, establishing crisp messages that mold
identity.
MEDIA KITS
Reporters need all kinds of information on a company's
products or services, ranging from press releases,
fact sheets and product brochures to photos and
corporate backgrounder. Our account teams assist
clients in developing media kits that tell a company's
story in the most useful manner.
MEDIA RELATIONS
KMR Communications thinks ink. That means developing
different story angles for different publications,
matching the message to the medium, and shaping
the pitch to sell the story. Our clients appear
regularly in newspapers, trade publications, health
and beauty magazines, syndicated columns, online
publications, radio, TV, and more.
PRODUCT LAUNCHES
From grand openings and launch parties to announcing
new products and web sites of all kinds, KMR Communications
has helped introduce countless new products and
services. We plant the seeds before launch, wave
the flag on rollout, and keep the heat on long after
the initial flurry of publicity is over.
WRITING SERVICES
KMR Communications has a seasoned team of writers
dedicated to writing press releases, user stories
and bylined articles for our clients. Our writers
understand what sparks a reporter's interest, how
to differentiate our clients from their competitors,
and how to craft a message to maximize placement
opportunities - all skills that are essential to
creating good buzz.
CRISIS MANAGEMENT
When a crisis hits, KMR Communications moves fast
to help you control the damage. Whether the problem
is a negative product review or defective product,
KMR Communications is a seasoned crisis manager.
We'll help you put the right spin on the situation,
intervene with the press as needed, and protect
your good name. |
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Copyright
© 2002-2012 KMR Communications Inc., All rights reserved.
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